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James Wood Law Deserves to Own the Search Results
A Board-Certified, $23.8M verdict firm — invisible online. Ezzey is here to change that.
The Verdicts Are There. The Visibility Isn't.
James Wood Law has everything a top-tier medical malpractice firm needs to dominate the market: a Double Board-Certified trial attorney, a $23.8 million jury verdict, 60+ years of combined experience, and offices in two of the Southwest's fastest-growing legal markets.
Yet when injured patients in Albuquerque or Phoenix search for "medical malpractice lawyer," James Wood Law is nowhere to be found. Competitors with far less credibility — and far fewer results — are capturing every high-value lead.
Ezzey's B.O.O.S.T. system is purpose-built to close this gap. We don't just run ads — we engineer digital dominance for firms that deserve to be seen.
The Competitive Scorecard
How James Wood Law stacks up against firms currently owning the search results
| Firm | Google Reviews | Map Pack | Blog / Content | Social Presence |
|---|---|---|---|---|
Parnall Law Albuquerque, NM | 500+ | |||
Morgan & Morgan Albuquerque, NM | 139 | |||
Snyder & Wenner Phoenix, AZ | 200+ | |||
Knapp & Roberts Scottsdale, AZ | 150+ | |||
James Wood LawYOU NM & AZ — YOUR FIRM | ~20 | ✗ | ✗ | ✗ |
6 Critical Pain Points
Invisible in Google Search
Zero presence in the Google Map Pack for any medical malpractice keyword in NM or AZ. Competitors are capturing every high-intent local search.
Review Deficit
~20 Google reviews vs. 500+ for Parnall Law. Reviews are the #1 local ranking factor — this gap alone costs the firm dozens of leads monthly.
Scorpion Template = SEO Ceiling
The current Scorpion-built website is a shared template with structural limitations that prevent meaningful SEO growth. It's a ceiling, not a foundation.
Social Media Near Zero
Less than 500 followers across all platforms. Social proof and brand authority are being left entirely on the table.
PSA Ads — Underutilized Opportunity
While PSA ads are running, they are not yet fully optimized for maximum visibility and conversion. There is significant room to improve targeting, ad copy, and landing page alignment to drive more qualified leads.
No Content or Blog
Zero blog posts or educational content. Content marketing is the single highest-ROI long-term strategy for legal SEO — and it's completely untapped.
7 High-Intent Keywords You're Missing
These are the exact search terms injured patients type when they need a medical malpractice attorney right now. James Wood Law currently ranks for none of them.
10 Marketing Opportunities
Google Map Pack Domination
ImmediateOptimize GMB profiles for both NM and AZ locations with keyword-rich descriptions, photo uploads, and weekly posts.
Review Generation Campaign
ImmediateAutomated post-case review request system targeting 50+ new 5-star Google reviews within 90 days.
Google Local Services Ads
ImmediateLaunch LSA campaigns in Albuquerque and Phoenix to appear above organic results with a 'Google Screened' badge.
Custom SEO Website Rebuild
HighReplace the Scorpion template with a custom, technically optimized site built for long-term SEO dominance.
Medical Malpractice Content Hub
HighPublish 2–4 authoritative blog posts monthly targeting high-intent keywords across NM and AZ.
Google PPC Campaigns
HighTargeted paid search campaigns for the highest-converting medical malpractice keywords in both markets.
Social Media Authority Building
Medium-HighLinkedIn and Facebook presence showcasing verdicts, client stories, and James Wood's expertise.
Video Marketing & YouTube SEO
Medium-HighAttorney explainer videos and case result spotlights optimized for YouTube and embedded on-site.
Email Nurture Sequences
MediumAutomated follow-up sequences for consultation inquiries to maximize conversion rates.
Reputation & PR Outreach
Long-TermPitch James Wood's expertise to legal and local media outlets to build brand authority and backlinks.
The B.O.O.S.T. System
Five integrated stages engineered to take James Wood Law from invisible to undeniable
Brand
Rebuild your digital identity with a custom, SEO-optimized website and cohesive brand presence across all platforms.
Optimize
Technical SEO, Google Business Profile optimization, and on-page content structured to rank for high-intent keywords.
Outreach
Review generation campaigns, local citation building, and PR outreach to establish authority and social proof.
Scale
Paid search (PPC & LSA), social media advertising, and retargeting campaigns to amplify reach and capture demand.
Track
Real-time dashboards, monthly reporting, and continuous optimization to ensure every dollar drives measurable ROI.
BOOST Starter
- GMB Optimization
- Review Generation
- Local SEO Foundation
- Monthly Reporting
BOOST Pro
- Everything in Starter
- Custom Website Rebuild
- PPC + LSA Campaigns
- Content Marketing (4/mo)
- Social Media Management
BOOST Elite
- Everything in Pro
- Full Digital Domination
- Video Marketing
- PR & Media Outreach
- Dedicated Growth Team
Ezzey's Track Record
Scaled PAX from $100k/mo to $2.1M/mo in 1 year using SEO — a 21x growth trajectory driven by organic search dominance.
Scaled a medical company to 10x revenue growth in 2 years through integrated digital marketing, content strategy, and conversion optimization.
What Our Clients Say
"Ezzey transformed our online presence completely. Within 6 months we were ranking #1 for our top keywords and our phone was ringing non-stop. The ROI has been extraordinary."
"We went from page 3 to the top of the Map Pack in under 90 days. The review generation system alone brought in 12 new cases in the first quarter. Ezzey delivers."
"The team at Ezzey doesn't just run campaigns — they think like growth partners. Our revenue has grown 10x over two years. I recommend them to every business owner I know."
"I was skeptical about digital marketing, but Ezzey's data-driven approach won me over immediately. Our consultation requests tripled within the first 60 days."
"Professional, transparent, and results-driven. Ezzey built us a custom website that actually converts visitors into clients. Our cost per lead dropped by 60%."
"Ezzey understands the legal market better than any agency I've worked with. They know what high-value clients search for and how to put you in front of them."
Ezzey's Expertise, Recognized by Leading Publications
Let's Make James Wood Law Impossible to Ignore
The verdicts are there. The credentials are there. The clients are searching right now. All that's missing is the visibility — and that's exactly what Ezzey delivers.
- GMB Optimization
- Review Generation
- Local SEO Foundation
- Monthly Reporting
- Custom Website Rebuild
- PPC + LSA Campaigns
- Content Marketing
- Social Media Management
- Full Digital Domination
- Video Marketing
- PR & Media Outreach
- Dedicated Growth Team
Master Marketing Plan
A structured, data-driven roadmap built specifically for James Wood Law — designed to build authority, capture high-intent leads, and compound ROI over time.
Build — Foundation & Visibility
Digital Audit & Competitive Analysis
Full audit of current website, GMB profile, citations, backlinks, and PSA ad performance. Benchmark against Parnall Law, Morgan & Morgan, Snyder & Wenner, and Knapp & Roberts to identify exact gaps and quick wins.
Google Business Profile Domination
Complete GMB overhaul: optimized categories, service areas (Albuquerque + Phoenix), photo refresh, Q&A population, and weekly post cadence. Target Map Pack positions for top medical malpractice keywords in both states.
Review Generation System
Deploy automated post-consultation review request sequences via SMS and email. Goal: 50+ new Google reviews within 90 days, closing the gap against Parnall Law's 500+ review advantage.
PSA Ad Optimization
Audit existing PSA campaigns for bid strategy, targeting radius, and ad copy. Implement conversion tracking, optimize landing pages for medical malpractice intents, and establish baseline CPL benchmarks.
Grow — Authority & Lead Flow
SEO Content Engine
Launch a structured blog targeting the 7 high-intent keywords identified in this proposal. Two long-form articles per month per market (NM + AZ), optimized for featured snippets, local intent, and E-E-A-T signals.
Social Media Authority Build
Establish consistent presence on Facebook, LinkedIn, and YouTube. Weekly case education posts, attorney spotlights, and verdict announcements. Goal: 2,000+ followers across platforms by end of Phase 2.
Website Conversion Optimization
Redesign key landing pages for medical malpractice, misdiagnosis, and surgical error. Implement live chat, click-to-call, and intake form A/B testing. Target: 3%+ conversion rate on organic traffic.
Link Authority Campaign
Outreach to legal directories, NM and AZ bar association resources, medical news publications, and local business citations. Build 20+ high-authority backlinks per quarter to accelerate organic rankings.
Scale — Dominate & Compound
Multi-Market PPC Expansion
Scale paid campaigns across Google Search, Display, and YouTube for both NM and AZ markets. Introduce retargeting funnels for website visitors and lookalike audiences based on converted clients.
Video & PR Authority
Produce monthly attorney video content (case education, verdicts, FAQs) for YouTube and social. Pursue earned media placements in NM and AZ legal and news publications to build brand authority.
Referral & Partnership Network
Build structured referral relationships with primary care physicians, hospitals, and other attorneys in NM and AZ. Implement a CRM-tracked referral program with automated follow-up sequences.
ROI Dashboard & Optimization Loop
Monthly reporting on CPL, case acquisition cost, organic ranking positions, Map Pack visibility, and revenue attribution. Quarterly strategy reviews to reallocate budget toward highest-performing channels.
ROI Optimization Framework
Every dollar tracked. Every channel measured. Every decision data-driven.
Track acquisition cost per channel — organic, PSA, PPC, referral — and optimize budget allocation monthly.
Measure the full cost to acquire a signed case, enabling precise ROI calculation per marketing channel.
Model average case value and referral multiplier to justify aggressive investment in high-intent channels.
Monthly ROAS reporting across all paid channels with automatic reallocation triggers when benchmarks are missed.